When deciding on what benefits your service can give to a customer, here's a way to analyze your products, services and features.
Here is a great list from Geoff Ayling's book, "Rapid Response Advertising," describing 50 reasons people buy.
1. To make more money
2. To become more comfortable
3. To attract praise
4. To increase enjoyment
5. To possess things of beauty
6. To avoid criticism
7. To make their work easier
8. To speed up their work
9. To keep up with the Joneses
10. To feel opulent
11. To look younger
12. To become more efficient
13. To buy friendship
14. To avoid effort
15. To escape or avoid pain
16. To protect their possessions
17. To be in style
18. To avoid trouble
19. To access opportunities
20. To express love
21. To be entertained
22. To be organized
23. To feel safe
24. To conserve energy
25. To be accepted |
26. To save time
27. To become more fit and healthy
28. To become more attractive
29. To protect their family
30. To emulate others
31. To protect their reputation
32. To feel superior
33. To be trendy
34. To be excited
35. To communicate better
36. To preserve the environment
37. To satisfy an impulse
38. To save money
39. To be cleaner
40. To be popular
41. To gratify curiosity
42. To satisfy their appetite
43. To be individual
44. To escape stress
45. To gain convenience
46. To be informed
47. To give to others
48. To feel younger
49. To pursue a hobby
50. To leave a legacy |
Torrey, NCPC Moderator
Owner, Tailored Maid Services
email me: Torrey@tailoredmaid.com
FREE forms and downloads for service owners: www.tailoredmaid.com/forms.aspx
