We went to see a speaker at a chamber luncheon today who spoke on marketing. I wont get into details but maybe touch on a few things they mentioned that I liked.
*using video email * creating a blog about your company * be creative * be visible ( join boards, clubs, send out news releases, be consistent )
* having a plan for your sales efforts & work it daily.
Something we started doing consistently this year is using a client or sales software. Something to enter in prospect names that will allow you to insert notes & set reminders for call backs etc.
She said that marketing isnt a one shot & your done thing it is something that has to be handled consistently by someone in your company. She mentioned that you cannot have the "ok I did my marketing for the year, im all set attitude"
For us it really seeems like alot of work since we have begun doing sales the right way & taking the time to enter information into the computer. It also seems that we waited way to long to start plugging away & now there is a big gap between needing clients & having bids out there etc.
We have been doing cold calls, flyers, emailers, & had a service also deliver flyers for us to about 1200 businesses.
Soon I will hit chamber members again. We belong to 2 chambers & can say that we are a bit disappointed that over the last 2 years we havent gotten much business from them. We do a couple of buildings from people who looked us up in one of the chambers but that is it.
How about you? Do you get much from a chamber or networking group. What is working, what did not...............
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